RADA
Rada began drawing on charcoal over craft paper from shopping bags and cardboard when he was three years old in Ceiba, Puerto Rico. On elementary school he started doing artwork projects for his school teachers. At twelve years old he painted his first sign under the guardianship of his first art mentor, Julio Romero Poupart and during middle school and high school he excelled as muralist, calligraphist and sign painter. On his high school senior year, he won the first prize on an art competition among Puerto Rico public schools. Rada studied Humanities at the University of Puerto Rico and studied at the Liga de Arte de Puerto Rico simultaneously. At the University of Puerto Rico, Humacao Campus, he presented “Unicornios Perdidos”, a series of paintings and drawings, with a personal figure collection of this mystical creature. Also as a college student he painted t-shirts as a craft artist along with the artisans of the Island. Rada continued his development also as a writer, winning the first prize of a Poetry and Short Story competition at the University of Puerto Rico. During 1986-1987 Rada painted 21 pictoric-historic murals and thru the paintings he was able to present the history and personalities of his hometown, Ceiba. This project won a Government recognition.
During 1988-1990 studied commercial and advertising art at Orlando College, Florida. Between 1990 and 2001, Rada worked among the largest advertising agencies in Puerto Rico, as an Art Director and Creative Director. Also he worked with the largest circulation newspaper in the Island as Sunday Magazine Graphic Director. Since 2002 Rada is the head creative and founder of a local advertising agency where he and his team develops communications and marketing services to a wide variety of clients.
